First Roll · for jiu-jitsu academies

More of your trials show up. More of them stay.

Someone books a trial on Sunday at 21:14. WhatsApp at 21:15, reminder the day before, check-in after class. Automatic. You teach.

It doesn't bring you leads. It stops you losing the ones you already get.

Sun 21:14WhatsApp
A
Your academyBusiness account
Sunday 21:14 · trial booked on your site
Hey Tom, you're booked. Tuesday 19:00, Fundamentals with Coach Marcos. We lend you a gi, bring shorts and a t-shirt. Any questions, just reply here.21:15
Monday · the day before
Tomorrow 19:00, Tom. Molenstraat 12, door next to the bakery. Reply MOVE if you need another day.19:00
Tuesday · after class
How was your first class, Tom? Marcos said you picked things up fast. Thursday 19:00 is open if you want to come back.21:30
Loved it. Thursday works 👊21:41

What the lead sees

Your side

Your timetable shows who's coming

Every trial sits on the class they picked, with where they are. On your phone, on your laptop.

Your academyWeek 44 · trials only
Mon
19:00 Fundamentals
Jonas M.trial
Showed
3
Lee P.chased 21:30 · Thu offered
No-show
Tue
19:00 Fundamentals
1
Tom R.booked Sun 21:14 · confirmed 21:15
New
Wed
20:00 No-gi
2
Sara K.reminder sent Tue 20:00
Booked
Thu
17:00 Kids
Yusuf A.parent replied MOVE
Booked
19:00 Fundamentals
Lee P.second slot
Booked
This month
Joined
4
Mia D.trial 14 Oct · joined 17 Oct
Member
1

Booked while you taught

2

Reminded. You did nothing.

3

No-show chased, same night

4

Trial to member, tracked

What doing nothing costs

Today vs with First Roll

RoundMost academiesFirst Roll
Reply time4 to 37 hours. Often never.60 seconds.
The form"We'll be in touch."They pick a class from your timetable.
ReminderNone.The day before, with the address.
No-showHalf don't turn up. Nobody chases.Chased that night. Second slot offered.
Beta · 3 academies · UK and NL

The Full Mat Beta

Everything below, built and live in 14 days. For the first 3 academies: free. I need 3 case studies. You need the door handled.

Website, 5 pages

Timetable, prices, trial page, contact. Your domain, your language plus English.

€790

Trial page with class picker

They choose the night from your real timetable. You get a name, a number, a slot.

included

WhatsApp machine

Confirmation in 60 s, reminder the day before, no-show chase, check-in after class. From your number.

€99 / month

Lead board on your phone

New, booked, showed, no-show, member. One ping per lead.

included

Review loop + monthly numbers

Everyone who showed gets your Google review link. You get trials, shows and reviews, monthly.

included
First 3 academies
Setup plus 12 months. €1,978 at the standard price.
€1,978€0
The deal

12 months free. After that, €99 a month. Refer an academy that signs up and your next 12 months are free too. Cancel any time, 30 days notice. The website and the domain are yours either way.

Guarantee

Not happy after 30 days? You keep the website and the domain. No questions, no fee. Already have a site you like? I plug into it.

What I ask

Your numbers before and after, a short review in your words, and permission to use you as a case study. 3 spots. Closes when they're taken.

Gonçalo on the mat with his two coaches, the day he got his purple belt
The day I got my purple belt

Who's behind it

Gonçalo Nicolau

Jiu-jitsu changed my life at 14. I build websites and brands for a living. First Roll is where the two meet: more people walking through the door of an academy, and staying.

  • On the matPurple belt. Portuguese national champion at white belt. 4 sessions a week, competing in NL and PT.
  • Off the matWebsites and brand work for a boxing gym and for startups. Design, copy, automation. I build it, I run it.
  • WhyGrowing jiu-jitsu means growing academies. Every trial that shows up is one more person who might stay.

Send the first message.

Academy and city. Within 48 hours you get 3 screenshots of your trial flow and 3 sentences on what's leaking. Free, whether you take a spot or not.

+351 939 443 366